Best On Page Factors To Rank Website in Google and Yandex

Best On Page Factors To Rank Website in Google is the process of adjusting text, tags, links and other page elements to improve search visibility is called On-page SEO. There are currently 12 factors that can be used to achieve maximum results in SEO optimization.

Search engine optimization is a continuous process where everything is constantly changing and an SEO specialist must constantly monitor changes in Google and Yandex algorithms, view how competitors’ content has changed, because these factors can knock a site off the first place in SERP.

Search engines, how do they work?

To explore the Internet, search engines use robots that follow links from site to site, thus creating a search index or content map.

Robots, in addition to assessing how useful the information contained on each specific page is, determine whether it answers the user’s query. The sites that most closely match the search query are ranked high in the SERP.

Search engines constantly strive to provide users with only the best results, so search algorithms change very often. Algorithms change accordingly, the rating changes, which requires constant work with optimization.

Why is On-Page SEO Important?

On-site SEO is the constant modification of tags, links, text and other elements of a website to attract traffic and increase visibility. This method of optimization, in addition to helping search engines understand the website, has other advantages:

Amount of traffic: According to statistics, the first five organic results have 69.65 of all clicks, the next five only 3.9%. If you want to have a lot of traffic, you need to have your site in the top lines of search results.

High click-through rates (CTR) are directly related to the rating. The higher the rating, the more clicks.
On Google, the first mobile search result has an average CTR of 25.9%.

91.4% of users who search for information about a specific place using a mobile phone visit that organization on the same day.

Best Essential On-Page SEO Factors

It is believed that the promotion of the site depends on good text content. To improve the SEO of the content on the site, it is recommended to use the following methods:

This is the parameter Google uses to evaluate your website. The abbreviation EAT stands for Expertise – Authority – Trustworthiness. Google has only confirmed 2 elements of EAT, such as Page Rank and Links, and they play an important role in search engine algorithms and SEO evaluation.

To determine whether a site meets user requests, you need to check the site content for keywords.

Pages, texts, links, and site titles often include keywords that match the user’s query. To do this, you need to know what your customers are looking for or want, and create text with frequently used “keys.” In order for the site to be in the TOP of search engine results, you need to conduct research: what keywords your target audience most often uses in queries, and create content based on this.

It is quite difficult for a beginner to write text that would meet all the basic SEO requirements.

Some basic rules for creating SEO texts:

Readability. The text should not only be easy to read, but also include the information the user needs.
Excessive number of keywords in the text. SEO specialists who wanted to be first in the SERP rankings used to abuse the use of keys. Yandex and Google are unfavorable to sites that use a large number of “keys”. Due to the abundance of keywords in the texts, the page can be lowered in the ranking or deleted completely.

Shortening sentences and paragraphs. To prevent your texts on the site from looking like a “sheet”, they need to be broken down into paragraphs of 5 to 8 sentences. If possible, break up large sentences into several smaller ones for ease of reading and perception of information.

Use subheadings. Subheadings should be highlighted with font size or color. The text should have enough subheadings to guide the reader down the page.

Use numbered and bulleted lists. Lists make it easy to structure information and break it down into chunks.

Using images, videos and infographics on your pages makes your site visually appealing and interesting to users. It also increases the likelihood of improving your rankings.

Over 36% of users use visual search when shopping online. So to avoid missing out on additional traffic, you need to use images.

To make the page load quickly, you need to monitor the file sizes of the images on the site. You can also make images to share to identify the backlink. These actions will help increase EAT.

On its own, this snippet of code allows you to name your page, but it won’t help you rank higher in the SERP. Together with other elements of the page, the Title can help create context and demonstrate the relevance of your site.

Meta descriptions provide two ranking benefits: they help search engines understand what your site is about, and they impact CTR.

Well-written meta descriptions help users immediately understand what the page is about and increase conversions.

Why do you need image optimization and how can it affect search engine rankings? Here are some recommendations for optimizing your images:

  • select the correct file format and size;
  • Write SEO-optimized alt tags;
  • set up correct file names;
  • Adapt images for display on mobile phones.

For mega-corporations, geolocation is not as important as it is for small and medium-sized businesses. Therefore, to engage with users from your city or region, it is best to optimize the local SEO on your page. If you decide to focus on local traffic, three basic SEO tactics will help you.

You should optimize your business information, contact details, type of activity, website address, and use third-party applications and reviews.

Optimize on-site content, tailor near me searches, provide location-based content, or acquire a local site.
Build connections with local organizations and people.

Another important condition is that you need to include the name of the city or region in the keywords and indicate them where necessary in the content.The benefits of a well-structured website are obvious. A logically structured website will be effectively viewed by search engines and will also create a great user experience. To improve the SEO of your website architecture, use the factors below.

A slow site is not only unpopular with visitors, but can also lower your search rankings.

The speed that a website needs to meet is constantly changing. Currently, optimal speed can be achieved by approaching the minimum threshold of Google’s Core Web Vitals. If your site does not meet the standards, you should take the following actions:

  • enable code compression;
  • reduce the number of redirects;
  • optimize images;
  • use browser cache.

Today, mobile searches make up 57% of all internet users, while tablet searches make up 2.5%. This means that users access the internet more often from mobile devices than from computers. That is why Google gives preference to sites with adaptive design when ranking in the search engine.

URLs used to play a big role in SEO, but Google changed the algorithm.

URLs used to include keywords, but this is no longer so important. Although URLs do not affect overall rankings, this method should not be neglected.

Using links from other authoritative sites is one way to demonstrate the expertise, trustworthiness, and authority of your site.

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